The Marketing Mix

These are a combination of elements that aid in the marketing of a product.These are commonly known as the 4P's.

Product

One needs a product to market.It must meet customer needs and demand so as to be sold.Note worthy that its quality must not be a rip off as if customers realize it will seriously damage the product producers reputation.

Price

The products price should not be too expensive.The important thing to know is that the amount charged to make profit [markup] and cover the costs should not repel the customers as they are most likely to compare your price to another shop and are most likely to go for the cheaper same product that is offered by you competitors.The price and quality should correlate.{the price of the product should match the state of the product.

Place

If your product is good quality and in demand,then you should find a place to sell it. Prime sites are the places you are looking for in order to get maximum sales,it is also worth knowing that they are expensive to rent if not on your premises.Prime sites are places where customers can easily go to your business to purchase products.They are expensive because most businesses want to sell to make profit and they can only do that in the presence of customers.

Promotion

This is some what similar to advertising in the sense that they are done to inform,persuade and attract customers to purchase their products.After all customers cannot buy without knowing about that availability of the products.Potential customers need the product to reach them before they buy it.